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Frequently Asked SEO Questions
Since 1999, we’ve seen the SEO landscape transform from black hat practices of keyword stuffing and buying backlinks to an emphasis on user experience and content quality. With such a significant change in the industry, you probably have questions and concerns about your current tactics – and we’re here to help.
Here are just a few of the most common questions our customers ask us when it comes to their SEO strategy.
How do I get on page one of Google for a specific keyword?
There’s no magical formula to ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.
My rankings have dropped in recent months. What happened?
Rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or outdated or spammy content.
I’m ranking well, so why am I not getting business from my site?
This could be due to complicated navigation on your site. If potential customers get to your site but don’t know what to do next, they’re likely to leave and head back to the search results page to find an alternative. That means lost business to your competitors.
I have lots of links to my website but I’m not ranking well. Why is that?
Google takes into account the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.
How do I reach and attract a local audience to my website?
By setting up a Google My Business account and building a presence on local listings websites
(e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.